"Who Do You Think You Are?" helps parents, school counselors, and administrators get teens thinking about--and interested in--their future careers. Success in college and beyond relies on thorough prior preparation; by identifying interests and passions early on, young people are better able to plan for the career they want by mapping…

This study explores the college choice process for Black gay males and what factors played significant roles in why they chose to attend either HBCUs or PWIs. Findings revealed that these students considered race and sexual orientation in different ways when deciding to attend either an HBCU or PWI. Implications for high school counselors and…

Recognizing the current administration's focus on improving postsecondary access, this study examines resource allocation patterns and the predictive power of these resources in increasing the likelihood of 2- and 4-year college enrollment among low-income students. Using data from the Educational Longitudinal Study, college choice decision-making…

Presented at the AP Annual Conference (APAC) in Las Vegas, NV in July 2013. This analysis takes a close look at first-generation Advanced Placement® (AP®) test takers to better understand the needs and challenges they face on their path to college. The analysis focuses on college-bound AP test takers who also took the SAT and examines a variety of…

Higher education curriculum is as varied as the institutions themselves. Familiarizing parents with college curriculum may assist them in their college students' selection and academic success. This article provides school administrators, teachers, counselors, public relations personnel, and college professors with examples of learning modes and…

Market segmentation is an important topic for higher education administrators and researchers. For segmenting the higher education market, we have to understand what factors are important for high school students in selecting a university. Extant literature has probed the importance of rational factors such as teaching staff, campus facilities,…

This book provides context about the experiences of Black graduate and professional students attending HBCUs. Indeed, such research is important, particularly since HBCUs play a significant role in the number of Blacks who receive doctorates and professional degrees (i.e. M.D., D.D.S., J.D. etc.), especially in science and engineering. In fact,…

This study applies an integrated model of college choice to better describe students who do and do not intend to study abroad. Although internationalization through study abroad is widely touted as a preferred means of developing globally competent college graduates, very little is known about the factors that influence students' predisposition to…

This study seeks to identify factors influencing East Asian international students' choices of Canadian graduate schools, to assess the strengths and dynamics of the factors influencing enrolment decisions, and to describe possible implications both for the Canadian government and for Canadian universities offering graduate education. The research…

Purpose: The purpose of the current study is to assess some of the self-reported factors that students in the study used as choice criteria in making their school selection. Design/methodology/approach: The results of this study were obtained by conducting a series of focus groups involving incoming freshmen at a small liberal arts university…

What does research tell about how private colleges can thrive in the future? What has changed in recent years to make it easier or more difficult for small colleges to attract students? What trends or insights can aid private colleges? This article provides a snapshot of the needs and desires of the college-bound student, as well as a longitudinal…

Alabama's primary competitor in recruiting is in-state rival Auburn University which lures away roughly one in eight of UA's admitted students. Two factors stand above all others in attracting students to UA--academic reputation and social activities reputation. Factors following distantly are a visit to the UA campus, financial assistance and the…

Using institutional data, this paper presents a model to enable researchers and enrollment managers to assess the effectiveness of financial aid packaging policies in light of student characteristics and institutional market position. The model uses discriminant analysis and a series of hypothetical financial aid award scenarios to predict the…

"Chronicle of Higher Education" presents an abundant source of news and information for college and university faculty members and administrators. This February 25, 2005 issue of "Chronicle of Higher Education" includes the following articles: (1) "Sins of Admission" (Sumner, James); (2) "Admissions Today: 6…