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Designing an Interdisciplinary Course: Case Study of an Interdisciplinary Project Combining Marketing Research, Engineering, and Media Arts
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Cathleen S. Jones – Marketing Education Review, 2024
Interdisciplinary courses and activities are becoming more popular as the benefits of collaboration have become apparent. For example, collaboration between different disciplines in organizations, such as engineering and marketing, has been shown to significantly enhance the product development process. Various strategies have been used to…
Descriptors: Curriculum Design, Interdisciplinary Approach, Engineering Education, Business Administration Education