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Achilles, C. M.; And Others – Tennessee Education, 1984
Describes a pilot study conducted by the special Phi Delta Kappa commission to determine why people gained or lost confidence in education and schools. Results indicate attitudes are major factors influencing confidence in public schools. Suggests working on attitude improvement and developing programs and efforts based on periodic needs-sensing…
Descriptors: Attitude Change, Attitudes, Change Strategies, Community Attitudes
Peer reviewed Peer reviewed
Achilles, C. M.; And Others – Planning and Changing, 1985
Data from the Phi Delta Kappa Commission on Public Confidence in Education indicate that "high-confidence" schools make greater use of marketing and public relations strategies. Teacher attitudes were ranked first and administrator attitudes second by 409 respondents for both gain and loss of confidence in schools. (MLF)
Descriptors: Administrator Attitudes, Communication (Thought Transfer), Elementary Secondary Education, Marketing
Achilles, C. M.; Lintz, M. N. – 1983
This literature review and analysis of the problem of building community confidence focuses on the work of the Phi Delta Kappa (PDK) Commission on Developing Public Confidence in Schools. Approaches to confidence building are categorized as: communications, concentrating on expanding communications one-way between school and the home; public…
Descriptors: Academic Achievement, Administrator Attitudes, Educational Administration, Educational Assessment