The importance of defining the college experience in specific terms in publications for prospective students is discussed. The academic area is the most vital to describe, since college work differs greatly from high school in the emphases on academic diversity, self-initiative, and study outside the classroom. Publications should describe…

This document offers a detailed description of the Oak Park, Michigan social studies program. The program is built around four goals: knowledge, skill, value, and participation. Knowledge goals pertain to acquiring facts, concepts, or generalizations from history and the social sciences. Skill goals pertain to the ability to collect, organize,…

A sourcebook on producing college catalogs is presented, with attention to marketing, information to be included in the catalog, presentation of the material, writing style, photographs, and assembling the finished publication. Marketing research is needed to promote the college effectively either to traditional students or to new segments of the…