An analysis of higher education marketing examines a case study of a college's market research program, a series of market research projects, and a major study of students and parents in six metropolitan areas (the Six-Market Study). After introducing marketing concepts and strategies, the nature of higher education marketing is considered. The…

Higher education administrators often wonder if the information they receive from the low response rates to surveys of non-matriculating applicants accurately reflects the entire population of these non-matriculants. These questions are exacerbated by evidence that response bias does exist. This paper describes how St. Mary's College in Notre…

In the context of the discipline of quality control, this paper identifies many of the tools which may reinvigorate the statistical and graphical toolkits in higher education. Certain statistical and graphical issues are discussed by means of examples and hypothetical situations, and techniques are introduced that have application for the pursuit…

Discusses increased numbers of undergraduate psychology majors and strategies to reduce them. Proposes a prediction model based on the grade point average of graduating psychology students. Concludes that student performance in introductory psychology courses may provide one predictive measure of later achievement. (CFR)

Alabama's primary competitor in recruiting is in-state rival Auburn University which lures away roughly one in eight of UA's admitted students. Two factors stand above all others in attracting students to UA--academic reputation and social activities reputation. Factors following distantly are a visit to the UA campus, financial assistance and the…

This study compared 4,594 student responses from three different surveys of incoming students at the University of South Florida (USF) with data from Florida's State University System (SUS) admissions files to determine what proportion of error occurs in the survey responses. Specifically, the study investigated the amount of measurement error in…

Although by traditional measures of test validity, the verbal section of the Scholastic Aptitude Test (SAT) is not culture biased, it, along with the English Composition Test and the Test of Standard Written English, reinforces a narrow view of academic excellence that excludes culturally different youths. Designed to prevent admission errors, the…

University of Hartford's decision-support system for enrollment management, which uses fourth-generation software tools, is described, with attention to the conceptual framework, design and implementation plan, and progress to date. The university's planners, institutional researchers, and admissions and financial aid officers are cooperating in…