Middle-managers, including registrar and admissions personnel, must continue to call attention to the need for professional development. The American Association of Collegiate Registrars and Admissions Officers and the regional and state organizations are challenged to define the need and respond appropriately. (MSE)

Advice to college admissions officers is provided including recognition of individuals and responding to names, faces, interests, and personalities. Alert, personalized care and feeding will encourage the student's interest and can lead to an application and perhaps enrollment. (MLW)

Two differing opinions about the value of the Scholastic Aptitude Test (SAT) in college admissions address these topics: over-reliance on the test as a predictor of student success; omission of some students' scores from institutional profiles; effects of abolition of the test; and admissions officer understanding of psychometrics. (Author/MSE)

Areas in which the priorities and concerns of the college admissions officer and the college faculty often conflict are examined, including development of a well-rounded student body, statistical comparisons of student characteristics among institutions, and the image projected by the admissions office in its marketing. (MSE)

High school profiles are often essential for college admissions officers interpreting information from applicants or schools. Not all secondary schools are well known to all college admissions staff members, and as schools and college admission staffs change, knowledge of a high school's standards, curricula, and student body may not exist.…

A survey of 92 medical college admissions officers indicated the admissions interview has two major purposes: assessing candidates' noncognitive skills and public relations. Most interview processes were loosely to moderately structured, and interviewers received minimal training. The interviewer's role is primarily subjective but influential in…

Presents a model of the admissions process for a bachelor's degree engineering program at Brown University. The study used key nonfinancial-aid related criteria to develop student profiles and then correlated admissions decisions with applicant profiles to test admissions officer bias. Results indicated that admissions officer bias plays a strong…

This volume is a guide for new college admissions recruiters and their supervisors. Chapter 1 discusses office space and related policy and telephone and computer equipment use as well as other important practical information. Chapter 2 discusses the recruiter's duty to become completely informed about his/her institution in various categories.…

A book written for administrators of international student programs in the United States is given a favorable review. The book, "Educating Students from Other Nations: American Colleges and Universities in International Education," by Hugh M. Jenkins and associates, provides state-of-the-art descriptions of what program administrators…

Younger employees in school admissions and records offices wishing to advance within the organization are encouraged to distinguish themselves, find a specialty, focus on customer relations, communicate expectations in leadership situations, keep priorities straight, embrace change and cultivate flexibility, keep integrity intact, and develop a…

A survey of 791 college admissions officers investigated the use and perceived effectiveness of 15 marketing techniques: publicity; target marketing; market segmentation; advertising; program development; market positioning; market research; access; marketing plan; pricing; marketing committee; advertising research; consultants; marketing audit;…

A variety of leadership and development programs for professionals in higher education administration are described. They include programs focusing on general administration, institutional advancement, admissions, student personnel services, and academic administration. The programs respond to the less traditional career paths of many of today's…

A strategic planning model for enrollment-dependent private colleges is offered. Essential components include an active, creative admissions office, a market-sensitive academic program, a financial buffer, a disciplined budget system, and coordinated leadership from the president, academic programs, admissions, and the finance office. (MSE)

Although different in nature from academic activities, college fund raising also requires planning and management. To develop more responsive executive information systems, development officers must take the lead, ask the right questions, and work closely with campus institutional researchers, registrars, enrollment managers, and computer…

A retiring registrar/admissions officer describes his career to encourage others to work with the American Association of Collegiate Registrars and Admissions Officers. The discussion includes campus/association activities, coping with change, adjusting to campus hierarchy, academic standards, career rewards, etc. (MSE)