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Interest Inventory Items as Attitude Eliciting Stimuli in Classical Conditioning: A Test of the A-R-D Theory. Language, Personality, and Cross-Cultural Study and Measurement of the Human A-R-D (Motivational) System.
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Gross, Michael C.; Staats, Arthur W. – 1969
An experiment was conducted to test the hypothesis that interest inventory items elicit classically conditionable attitudinal responses. A higher-order conditioning procedure was used in which items from the Strong Vocational Interest Blank were employed as unconditioned stimuli and nonsense syllables as conditioned stimuli. Items for which the…
Descriptors: Attitudes, Conditioning, Interaction, Psycholinguistics
Interest Inventory Items as Reinforcing Stimuli: A Test of the A-R-D Theory.
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Staats, Arthur W.; And Others – 1970
An experiement was conducted to test the hypothesis that interest inventory items would function as reinforcing stimuli in a visual discrimination task. When previously rated liked and disliked items from the Strong Vocational Interest Blank were differentially presented following one of two responses, subjects learned to respond to the stimulus…
Descriptors: Attitude Measures, Attitudes, Conditioning, Discrimination Learning