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Conditioning1
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Gross, Michael C.1
Staats, Arthur W.1
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Interest Inventory Items as Attitude Eliciting Stimuli in Classical Conditioning: A Test of the A-R-D Theory. Language, Personality, and Cross-Cultural Study and Measurement of the Human A-R-D (Motivational) System.
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Gross, Michael C.; Staats, Arthur W. – 1969
An experiment was conducted to test the hypothesis that interest inventory items elicit classically conditionable attitudinal responses. A higher-order conditioning procedure was used in which items from the Strong Vocational Interest Blank were employed as unconditioned stimuli and nonsense syllables as conditioned stimuli. Items for which the…
Descriptors: Attitudes, Conditioning, Interaction, Psycholinguistics