In signing the Higher Education Act of 1965, President Lyndon B. Johnson described education as "the most important door that will ever open." Earning a college credential can mean a better living and a better life for students and their families. But to earn that credential, students must first navigate the admissions process. Education…

Montgomery County Public Schools (MCPS) is more than a school system, it is a community. It's a community of people working together to provide Montgomery County students with an education that prepares them for success today, tomorrow, and in the years to come. That is MCPS' core purpose: to prepare students to thrive in their future. The Annual…

Analysis of the joint submission of Scholastic Aptitude Test scores by 10,704 high school seniors shows that relatively few colleges compete with each other in local student markets. This suggests that state and institutional policies for adapting to demographically induced enrollment declines will be severely constrained by the competitive…

Student market segmentation separates prospective college students into subgroups with similar characteristics, the most commonly used being geography, demography, attitudes, and behavior. Recruitment efforts can then focus on student segments similar to the present student body or on other students that might be attracted. The goal is to make…