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Giacomino, Don E.; Brown, Jill; Akers, Michael D. – American Journal of Business Education, 2011
This paper examines the values and value systems of business students from a private mid-western university using the Rokeach Value Survey and the Musser and Orke Typology of Personal Values. The findings of this study are compared with the results of studies in the latter part of the 1990's and early 2000 in order to provide some insights…
Descriptors: Values, College Students, Business Administration Education, Student Attitudes

Bishop, George F.; And Others – Journal of Social Psychology, 1972
The Rokeach free-equality model of political idealogies was explored within the context of the 1968 American presidential campaign. The data were interpreted as indicating that the basic value dimension in American political life is an equalitarian one, with variations ranging from democratic socialist to capitalist. (Author/JB)
Descriptors: Elections, Majority Attitudes, Political Affiliation, Political Attitudes
Hamberger, Nan Marie; Moore, Robert L. – 1993
Noting that one way to break boundaries that separate one person from another is to use the writing experience to identify and analyze values, this paper presents guidelines for defining values, discussing values, and teaching about values. Teaching and discussion aids are provided to enhance the examination of narratives and biographies, which…
Descriptors: Biographies, Class Activities, Democratic Values, Elementary Secondary Education
Marks, Merle; Lemlech, Johanna – 1979
The Rokeach Value Survey was administered to 53 students upon their entry into teacher preparation and to 42 experienced teacher educators selected from California institutions of higher education. The values of self-respect, competence, independence, and imagination were consequential to the teacher educators but of little import to the students.…
Descriptors: Behavior Change, Education Majors, Preservice Teacher Education, Self Actualization
Surlin, Stuart H.; Squire, Larry A. – 1987
A study examined the relationship between social and material values and attitudes toward television advertising. Using the Rokeach Value Survey Form E, 157 Canadian college students ranked the 18 terminal and 18 instrumental values in order of their importance as guiding principles for life. The values were classified as either material, social,…
Descriptors: Advertising, Aesthetic Values, College Students, Cultural Influences