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Peer reviewedBishop, George F.; And Others – Journal of Social Psychology, 1972
The Rokeach free-equality model of political idealogies was explored within the context of the 1968 American presidential campaign. The data were interpreted as indicating that the basic value dimension in American political life is an equalitarian one, with variations ranging from democratic socialist to capitalist. (Author/JB)
Descriptors: Elections, Majority Attitudes, Political Affiliation, Political Attitudes
Surlin, Stuart H.; Squire, Larry A. – 1987
A study examined the relationship between social and material values and attitudes toward television advertising. Using the Rokeach Value Survey Form E, 157 Canadian college students ranked the 18 terminal and 18 instrumental values in order of their importance as guiding principles for life. The values were classified as either material, social,…
Descriptors: Advertising, Aesthetic Values, College Students, Cultural Influences
