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Dambrot, Faye H.; And Others – Sex Roles: A Journal of Research, 1988
Investigates the viewer perceptions of female and male television characters as a result of viewer sex and sex role orientation, based on the responses of 677 young adults to the Personal Attributes Questionnaire (PAQ). Viewer gender had an impact on the rating of female characters. (FMW)
Descriptors: Androgyny, Audiences, Characterization, Commercial Television