Analytical psychology is a field supported by training centers, specially trained analysts, and a growing body of literature. While it receives much recognition, it remains mostly outside the mainstream of counseling and counselor education. This document presents a brief history of analytical psychology and how it has been revisited and renamed archetypal psychology by a group of theorists led by James Hillman. It describes its main tenets and the process of individuation, which is central to Jungian thought. It reviews the main areas in which analytical psychology comes under critique, including the matter of research and proof; its cult-like aspects; its religious overtones; and the prejudices of Jung himself. It speculates on areas where analytical psychology application may be most fruitful, including its use with personality types; the investigation of symbols and images in various therapies; and the use of expressive therapies to assist in bringing to consciousness material that is unconscious. It discusses the empirical research into Jung's theory of personality development with regard to the Myers Briggs typology, which has been documented as useful in areas of career counseling and training, staff development, and business and industrial applications. (Contains 26 references.) (JDM)