NotesFAQContact Us
Collection
Advanced
Search Tips
Descriptor
Academic Achievement1
Advertising1
Communication Research1
Creativity1
Higher Education1
Psychological Characteristics1
Psychological Testing1
Writing for Publication1
Source
Author
McCann, Guy1
Publication Type
Reports - Research1
Speeches/Meeting Papers1
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
Myers Briggs Type Indicator1
What Works Clearinghouse Rating
Showing one result Save | Export
The Relationship between Psychological Type and Performance in a Copywriting Course or Why F. Scott Fitzgerald Didn't Make It As a Copywriter.
McCann, Guy – 1989
A study was conducted to determine whether there is a relationship between the psychological types of copywriting students and performance in a copywriting class. The goal was to develop a program of instruction which would systematically alter psychological makeup in a constructive manner to enable students to become better copywriters. Subjects,…
Descriptors: Academic Achievement, Advertising, Communication Research, Creativity