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Young, Mark; Collins, Marianne K. – Journal of Instructional Pedagogies, 2014
This paper describes an innovative Principles of Marketing course design and delivery which matches learning and teaching styles, while reducing multi-section variation. Value co-creation is encouraged by instructors and students collaborating in the creation of customized learning experiences which facilitates both teaching style and learning…
Descriptors: Cognitive Style, Integrated Curriculum, Curriculum Design, Marketing
Ristow, Robert S.; Edeburn, Carl E. – 1983
The purpose of this study was to determine whether existing instrumentation is capable of identifying learning style differences within and among college students. Focusing upon methodology, rather than processing, the Renzulli/Smith Learning Style Inventory (RSLI) was administered to 115 sophomores and juniors. The RSLSI was developed to assess…
Descriptors: Cognitive Style, College Students, Discussion (Teaching Technique), Educational Games