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Download full textBudeva, Desislava; Kehaiova, Maria; Petkus, Ed – e-Journal of Business Education and Scholarship of Teaching, 2015
More than ever, college students vary in terms of nationality and cultural backgrounds, which raises the question: do these cultural differences translate into different learning styles? This study attempts to investigate how marketing students from different countries adopt certain learning styles using two samples of undergraduate students from…
Descriptors: Cross Cultural Studies, Marketing, Comparative Analysis, Cultural Background
