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Stewart, Karen L.; Felicetti, Linda A. – Educational Research Quarterly, 1992
Results from a Gregorc Style Delineator completed by 99 underclass business majors, 65 upperclass business majors in an area other than marketing, and 101 marketing majors show that the dominant learning styles for upperdivision marketing students were Concrete Sequential and Abstract Random. Implications for instruction are discussed. (SLD)
Descriptors: Business Education, Cognitive Style, College Students, Higher Education