Descriptor
| Political Attitudes | 2 |
| Television Research | 2 |
| Television Viewing | 2 |
| Adults | 1 |
| Demography | 1 |
| Differences | 1 |
| Literature Reviews | 1 |
| Mass Media Effects | 1 |
| Moral Issues | 1 |
| National Surveys | 1 |
| Opinions | 1 |
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Author
| Gerbner, George | 1 |
| Morgan, Michael | 1 |
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| Journal Articles | 2 |
| Reports - Research | 2 |
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| Researchers | 1 |
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| United States | 1 |
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Assessments and Surveys
| General Social Survey | 2 |
What Works Clearinghouse Rating
Peer reviewedGerbner, George; And Others – Journal of Communication, 1982
Applies the Gerbner, et al, theory of television "mainstreaming" to political orientations. Analyzes survey data to show the political attitudes of heavy, medium, and light TV viewers. Suggests new ways of thinking about television and the formation of political perspectives. (PD)
Descriptors: Adults, Demography, Moral Issues, Political Attitudes
Peer reviewedMorgan, Michael – Journal of Broadcasting and Electronic Media, 1986
A secondary analysis of four General Social Surveys was performed to determine television's role in reducing social differentiation in the United States. An investigation of the extent to which television is associated with reduction in geographic regional impact on social and political attitudes indicates heavy viewers have more homogeneous…
Descriptors: Differences, Literature Reviews, Mass Media Effects, National Surveys
