Charting the Mainstream: Television's Contributions to Political Orientations.

Gerbner, George; And Others

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Peer reviewed

ERIC Number: EJ264163

Record Type: Journal

Publication Date: 1982

Pages: N/A

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Charting the Mainstream: Television's Contributions to Political Orientations.

Gerbner, George; And Others

Journal of Communication, v32 n2 p100-27 Spr 1982

Applies the Gerbner, et al, theory of television "mainstreaming" to political orientations. Analyzes survey data to show the political attitudes of heavy, medium, and light TV viewers. Suggests new ways of thinking about television and the formation of political perspectives. (PD)

Descriptors: Adults, Demography, Moral Issues, Political Attitudes, Political Issues, Political Socialization, Television, Television Research, Television Surveys, Television Viewing

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Assessments and Surveys: General Social Survey

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Author Affiliations: N/A