Long-running surveys need a systematic way to reflect social change and to keep items relevant to respondents, especially when they ask about controversial subjects, or they threaten the items' validity. We propose a protocol for updating measures that preserves content and construct validity. First, substantive experts articulate the current and…

American opinion on spanking has shifted. Most Americans agreed with the necessity of sometimes spanking children, but proportions disagreeing increased 15 percentage point (94% overall) between 1986 (16%) and 2010 (31%). Growing proportions disagreed with spanking in each consecutive decade for all significant generational cohorts, with the…