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Direct linkJongenelis, Michelle; Dixon, Helen; Scully, Maree; Morley, Belinda – Health Education & Behavior, 2023
Background: To address concerns that healthy weight and lifestyle campaigns (HWLCs) could have unintended psychological or behavioral consequences, this study tested reactions to TV advertisements from two HWLCs--"LiveLighter"® (employs graphic health effects messaging) and "Swap It Don't Stop It" (employs animation and…
Descriptors: Advertising, Body Weight, Life Style, Health Promotion
