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Peer reviewedKolbe, Richard H.; Langefeld, Carl D. – Sex Roles: A Journal of Research, 1993
Examines gender role orientations of characters in prime time television advertisements through the Bem Sex-Role Inventory (BSRI) completed by 426 college students (43.2% females). Results confirm the appropriateness of the scale for self- and person-perception ratings. Uses of the BSRI in gender role research are discussed. (SLD)
Descriptors: Characterization, College Students, Females, Higher Education
