Personnel directors (N=34) responded to a mailed adjective checklist describing the ideal secretary. This list contained eight adjectives cxorresponding to each of Holland's six vocationally-related personality traits (Realistic, Social, Investigative, Enterprising, Conventional, and Artistic) and eight feminine and eight masculine adjectives from the Bem Sex Role Inventory. The results revealed that the personnel directors preferred a Holland profile high in the Conventional and Social areas and low in the Artistic area (p<.001), but had also selected more masculine than feminine items (p<.01). The most frequently checked adjectives were practical, tactful, friendly, confident, self-controlled, efficient, stable, orderly, detailed, helpful, responsible, energetic, self-reliant, conscientious, cheerful, cooperative, precise, and honest. The least frequently checked adjectives were shy, introverted, impractical, complicated, popular, compassionate, risk-taker, emotional, non-conforming, pleasure-seeking, sympathetic, humble, materialistic, cautious, domineering, obedient, gentle, adventurous, convincing, and disorderly. (Author/NB)