Examines gender stereotyping and the use of alcohol. Analyzes responses of 70 female and 46 male college students to a social stereotyping study derived from the Bem Social Roles ventory. Finds that expectations regarding beer drinking and getting drunk are aspects of traditional male gender role. (FMW)

Sex-typed subjects express concerns about the gender appropriateness of a sport more often than androgynous and undifferentiated subjects. Moreover, they rate gender-based factors as more important to their decisions than do the latter two groups. (Author/BJV)