Objective: To test associations between viewing "13 Reasons Why," Season 1 and past week suicide ideation severity, behavior risk, stigma, and knowledge in college students. To explore whether personal exposure to suicide and depressive symptom severity moderated these associations. Participants: Eight-hundred and eighteen college students, 64% (n = 522) of whom watched "13 Reasons Why." Methods: Students completed surveys online. Multivariate negative binomial regressions were used to test associations between watching 13 Reasons Why and suicide-related variables, and interaction terms. Results: Suicide ideation severity and suicide behavior risk were not significantly associated with viewing "13 Reasons Why"; however, there was limited statistical power to detect associations. The association between watching "13 Reasons Why" and greater suicide knowledge was stronger among those who did not have personal exposure to suicide. Conclusions: "13 Reasons Why" may be a platform for psychoeducation on suicide, particularly among those who do not have personal exposure.