Undergraduate females were classified either as traditional or nontraditional in their views of appropriate occupations for women, based upon scores on Spence and Helmreich's Attitudes Toward Women Scale. Each group was then administered an occupationally stereotyped or a non-stereotyped version of Horner's Item Test (describing Anne who is a nurse or student, or who is a doctor, respectively). Good and Good's questionnaire was also administered. Results indicated that the traditionally oriented women reacted more negatively to success in occupations which are considered socially inappropriate. Traditional women also reacted less negatively to success in traditionally female occupations. Nontraditionally oriented women, however, reacted significantly less negatively to success in either stereotyped or nonstereotyped situations. Analysis of variance revealed a significant group (traditional/nontraditional)-by-occupation (stereotypic/nonstereotypic) interaction. The Item Test was found to be correlated with Good and Good's questionnaire. (The results are discussed in terms of the slowness of changes in social attitudes, and implications for research on fear of success and on long-term motivation). (GDC)