The growing awareness that women have their own identities and rights has led to sweeping legal actions to reduce discrimination and, more importantly, to a different social attitude toward women. This study is directed toward the examination of the effects of this changing attitude toward women among a group of college students in eastern North Carolina. Subjects were 171 male and female students, mainly freshmen and sophomores, from East Carolina University. Results indicate: (1) males are more liberal than females in their attitudes toward women; (2) mothers appear to have a greater influence over their sons' attitudes toward women than over their daughters' attitudes; and (3) attitudes toward women are related to many significant future plans both in the family domain and in the job domain. This relationship holds true for both males and females. (Author)