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Direct linkScifres, Elton L.; Cox, Marcus; Crocker, Robert M.; Mishra, Rajat; Scott, Gerald W. – Journal of Education for Business, 2021
This research examines the motivation of undergraduate business students using the academic motivation scale. We examined the difference in motivation between business majors and a variety of nonbusiness majors. There were differences in the patterns of motivation, but business majors were not less motivated than nonbusiness students. As expected,…
Descriptors: Undergraduate Students, Majors (Students), Nonmajors, Business Administration Education
