Educators are constantly searching for methods to enhance student engagement. This study capitalizes on the endowment effect to increase student engagement. The endowment effect is a concept from behavioural economics that suggests individuals' value something that they possess more than a similar item that is not possessed. To test the endowment effect, students in some sections are offered extra credit points for engaging in out-of-class activities while others are endowed (gifted) extra credit points that they must work to keep. The findings are that students endowed with points work harder to keep them, and this effect is especially pronounced among females and high performing students at significance levels of 1%. By making a simple no-cost change to the structure of a class, educators can tap into the power of the endowment effect to significantly enhance student engagement.