The purpose of this study was to examine the predictability of selected cognitive and non-cognitive factors on retention. Data was collected from 822 first-time-freshmen college students at a four-year institution of higher learning. The material was analyzed using specific predictors of Fall 2012 to Spring 2013 retention. These cognitive and non-cognitive predictors included high school grade point average, first-year grade point average, ACT/SAT scores, academic status, gender, age, residence status, and financial status. Findings highlighted the impact of university support needed to increase the retention rate first-time college freshmen students.