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Moore, Joann L.; Cruce, Ty – ACT, Inc., 2017
Recent research suggests that the use of student search services is an effective part of a college's student marketing and recruitment strategy. What is not clear, however, is whether participating in a search service is an effective part of a student's college search strategy. To address this question, we exploit a recent change in the choice…
Descriptors: College Students, Marketing, Student Recruitment, Decision Making
DesJardins, Stephen L.; And Others – 1997
This study used a logistic probability model to investigate the effects of variables relating student characteristics and institutional factors on the decision to apply to a large land-grant research university. The study used the entire data set from American College Testing (ACT) program test-takers in the fall of 1995 and institutional data on…
Descriptors: College Applicants, College Bound Students, College Choice, College Entrance Examinations