Letters
Plain packaging for cigarettes
Plain packaging for cigarettes improves retail transaction times
BMJ 2013; 346 doi: https://doi.org/10.1136/bmj.f1063 (Published 19 February 2013) Cite this as: BMJ 2013;346:f1063
- Owen Carter, associate professor and research director1,
- Matthew Welch, research assistant2,
- Brennen Mills, research associate1,
- Tina Phan, research assistant1,
- Paul Chang, associate professor2
- 1Office of the Pro-Vice-Chancellor (Health Advancement), Edith Cowan University, Perth, Australia
- 2School of Psychology and Social Science, Edith Cowan University, Perth, Australia
- o.carter{at}ecu.edu.au
Australia implemented generic packaging laws on 1 December 2012.1 Similar legislation under consideration in the UK is vigorously opposed by national retail groups. Dubious tobacco industry funded studies predict tobacco transaction times will increase by 15-45 s and selection errors by 5-25%,2 3 costing retailers nationwide £37m (€43m; $57.5m) a year.4 Conversely, independent peer reviewed …
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