This paper describes the design of an industrial informatics course, following the project-based learning methodology, and reports the experience of four academic years (from 2012-13 to 2015-16). Industrial Informatics is a compulsory course taught in the third year of the B.Sc. degree in industrial electronics and automation engineering at the University of the Basque Country (UPV/EHU), Spain. The course had students develop an embedded controller for a 2DoF SCARA robot that drew a specific trajectory. The robot was built with the LEGO Mindstorms kit and the controller was implemented with NXC, a C-like programming language for the NXT brick. In this activity, students became aware of their learning needs and had to work proactively, both autonomously and in teams. The course design achieved several objectives: 1) students learned the course material; 2) soft skills demanded by employers were reinforced; and 3) the material was structured into project tasks for students to perform. The article analyses two indicators: 1) qualification marks and 2) student satisfaction.