This paper describes key success factors for the implementation and development of a LEGO robotics engineering outreach program for elementary school students in West Texas. The outreach program not only aims at getting young students excited about engineering but at the same time aims at improving retention rates among electrical and computer engineering freshman-level college students by involving them as paid mentors. It particularly takes into consideration the rural character of West Texas, which provides hardly any electrical and computer engineering job opportunities, and the fact that a university with a college of engineering serves as academic hub for the area.