Search Engine Optimization Tips for AuthorsSearch Engine Optimization Tips for Authors
Below are search engine optimization (SEO) tips for authors when writing and producing academic works.
SEO Tips When Writing
| Optimize article title |
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| DOs | DON'Ts |
| Use meaningful titles | Avoid special characters |
| Include important terms upfront | Don't use abbreviations |
| Think in search terms | Don't overstate |
| Make it succinct | |
| Optimize author name |
|---|
| Check spelling |
| Make sure special characters are correct |
| Capitalize first and last names |
| Need both first name and last name (If an author does not have a first name or last name, repeat the name twice) |
| Add ORCID ID to help with author name disambiguation |
| Optimize keywords |
|---|
| Use thesauri |
| Use both narrow and broad terms |
| Use the singular form |
| Think from the perspective of a searcher |
| Use indicative terms |
| Optimize abstract |
|---|
| Write short sentences |
| Put important terms upfront |
| Use synonyms |
| Write informatively |
| Repeat keywords |
SEO Tips for Production
| SEO Tips |
|---|
| Optimize Persistent Identifiers (PIDs): include article DOI, URL, and author ORCID ID |
| Optimize PDF: include file name, title, author names and keywords in the PDF file properties |
| Put important terms upfront |
Optimize images: - Save the image in a vector graphics format such as .vg and .eps, so that search engines can recognize text in the image
- Avoid .bmp, .jpg and .png formats, which are not machine-readable.
- Enter detailed caption and additional information in file metadata.
- Enter metadata for software, codes, data, and reports in proprietary formats
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Report Problems
Please email onlinesupport@ieee.org to report SEO issues with your publications on IEEE Xplore.