Volume 1996, Issue 94 p. 57-67
Article

The role of environmental scanning in effective fundraising

Annette Gibbs

Annette Gibbs

Professor of education and director of the Center for the Study of Higher Education at the University of Virginia's Curry School of Education.

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First published: Summer 1996
Citations: 1

Abstract

Information on the concerns and resources of various donor communities is vital.

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